FOR IMMEDIATE RELEASE
Cleveland, OH – Northern Ohio dealers sold a total of 18,280 new cars, trucks and SUVs in March of 2024, according to figures released today by the Greater Cleveland Automobile Dealers’ Association (GCADA). Compared to the same month last year, sales by franchised new motor vehicle dealers were down by 5.12 percent. For the year to date, 52,252 new vehicles have hit the road, an increase of 5.39 percent over last year’s first quarter.
“Following a strong February, March vehicle sales were off against robust sales in March of 2023,” says Louis A. Vitantonio, president of the GCADA. “While interest rates remain inflated, incentives will continue to rise in order to reduce vehicle inventories that are higher than in the past three years. Overall, we are on track with our anticipated sales pace through the first quarter.”
Chevrolet reclaimed its spot as the region’s best-selling brand, with 2,538 new vehicle sales in March. Ford came in second, selling 2,157 new vehicles in the month. Honda remained in third with 1,770 registered sales, ahead of Toyota’s 1,402 and Kia’s 1,390.
New-car and truck sales in Northern Ohio
March ‘24 / March ‘23 & YTD
|
|
March ‘24
|
March ‘23
|
YTD
March ‘24
|
YTD
March ‘23
|
March Chg.
|
YTD
March Chg.
|
|
ACURA
|
139
|
146
|
326
|
336
|
-4.79%
|
-2.98%
|
|
ALFA ROMEO
|
19
|
23
|
65
|
69
|
-17.39%
|
-5.80%
|
|
ASTON MARTIN
|
1
|
2
|
5
|
6
|
-50.00%
|
-16.67%
|
|
AUDI
|
104
|
107
|
356
|
345
|
-2.80%
|
3.19%
|
|
BENTLEY
|
2
|
2
|
4
|
8
|
0.00%
|
-50.00%
|
|
BMW
|
211
|
227
|
676
|
637
|
-7.05%
|
6.12%
|
|
BUICK
|
652
|
600
|
1579
|
1324
|
8.67%
|
19.26%
|
|
CADILLAC
|
226
|
231
|
640
|
594
|
-2.16%
|
7.74%
|
|
CHEVROLET
|
2538
|
2639
|
7140
|
6997
|
-3.83%
|
2.04%
|
|
CHRYSLER
|
81
|
85
|
226
|
189
|
-4.71%
|
19.58%
|
|
DODGE
|
164
|
167
|
444
|
351
|
-1.80%
|
26.50%
|
|
FIAT
|
1
|
0
|
1
|
1
|
0.00%
|
0.00%
|
|
FORD
|
2157
|
2406
|
6696
|
6418
|
-10.35%
|
4.33%
|
|
FREIGHTLINER
|
84
|
67
|
240
|
242
|
25.37%
|
-0.83%
|
|
GENESIS
|
61
|
59
|
202
|
147
|
3.39%
|
37.41%
|
|
GMC
|
566
|
695
|
1665
|
1850
|
-18.56%
|
-10.00%
|
|
HINO
|
0
|
1
|
3
|
2
|
-100.00%
|
50.00%
|
|
HONDA
|
1770
|
1532
|
4822
|
3921
|
15.54%
|
22.98%
|
|
HYUNDAI
|
1094
|
1135
|
2865
|
2837
|
-3.61%
|
0.99%
|
|
INFINITI
|
19
|
49
|
70
|
100
|
-61.22%
|
-30.00%
|
|
INTERNATIONAL
|
57
|
59
|
128
|
132
|
-3.39%
|
-3.03%
|
|
ISUZU
|
15
|
21
|
55
|
63
|
-28.57%
|
-12.70%
|
|
JAGUAR
|
9
|
10
|
29
|
23
|
-10.00%
|
26.09%
|
|
JEEP
|
956
|
1057
|
2690
|
2583
|
-9.56%
|
4.14%
|
|
KENWORTH
|
51
|
57
|
119
|
141
|
-10.53%
|
-15.60%
|
|
KIA
|
1390
|
1762
|
3735
|
4377
|
-21.11%
|
-14.67%
|
|
LAND ROVER
|
63
|
46
|
177
|
168
|
36.96%
|
5.36%
|
|
LEXUS
|
178
|
185
|
560
|
492
|
-3.78%
|
13.82%
|
|
LINCOLN
|
173
|
123
|
456
|
331
|
40.65%
|
37.76%
|
|
MACK
|
20
|
22
|
40
|
65
|
-9.09%
|
-38.46%
|
|
MASERATI
|
2
|
5
|
11
|
13
|
-60.00%
|
-15.38%
|
|
MAZDA
|
482
|
554
|
1474
|
1318
|
-13.00%
|
11.84%
|
|
MERCEDES BENZ
|
226
|
230
|
650
|
681
|
-1.74%
|
-4.55%
|
|
MINI
|
18
|
22
|
46
|
46
|
-18.18%
|
0.00%
|
|
MISCELLANEOUS
|
11
|
6
|
37
|
24
|
83.33%
|
54.17%
|
|
MITSUBISHI
|
89
|
81
|
277
|
268
|
9.88%
|
3.36%
|
|
NISSAN
|
642
|
848
|
1825
|
2057
|
-24.29%
|
-11.28%
|
|
PETERBILT
|
63
|
78
|
177
|
171
|
-19.23%
|
3.51%
|
|
PORSCHE
|
30
|
67
|
107
|
176
|
-55.22%
|
-39.20%
|
|
RAM
|
536
|
676
|
1900
|
1717
|
-20.71%
|
10.66%
|
|
ROLLS-ROYCE
|
2
|
1
|
3
|
5
|
100.00%
|
-40.00%
|
|
SUBARU
|
1131
|
1089
|
3141
|
2982
|
3.86%
|
5.33%
|
|
TESLA
|
275
|
328
|
737
|
703
|
-16.16%
|
4.84%
|
|
TOYOTA
|
1402
|
1291
|
4317
|
3364
|
8.60%
|
28.33%
|
|
VOLKSWAGEN
|
484
|
341
|
1261
|
956
|
41.94%
|
31.90%
|
|
VOLVO
|
74
|
130
|
238
|
332
|
-43.08%
|
-28.31%
|
|
WESTERN STAR
|
12
|
4
|
37
|
19
|
200.00%
|
94.74%
|
|
Total Cars and Trucks
|
18,280
|
19,266
|
52,252
|
49,581
|
-5.12%
|
5.39%
|
Retail sales figures are based on vehicle registration reports from the Ohio Bureau of Motor Vehicles. Vehicle sales data includes all dealers in these 21 counties: Ashland, Ashtabula, Carroll, Columbiana, Coshocton, Cuyahoga, Erie, Geauga, Holmes, Huron, Lake, Lorain, Mahoning, Medina, Portage, Richland, Stark, Summit, Trumbull, Tuscarawas and Wayne.
About the GCADA
The Greater Cleveland Automobile Dealers' Association (GCADA) has served the retail automobile industry and community with integrity and distinction since 1915. Today, located in Broadview Heights, GCADA represents over 280 franchised motor vehicle dealers, which include new-car, truck, motorcycle and RV dealers in 32 Ohio counties along the Lake Erie shore and beyond. More information can be found online at www.gcada.org.
About the Cleveland Auto Show
The Cleveland Auto Show features concept, pre?production and production vehicles from the world’s auto manufacturers. The Show also features an array of entertainment including sports and celebrity appearances throughout the ten?day run. The Cleveland Auto Show is a consumer show and a favorite family tradition since 1903. Find us online at clevelandautoshow.com.
MEDIA CONTACT:
Sara Panza, 440-746-1500
