NEWS RELEASE
FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Sara Panza
Greater Cleveland Automobile Dealers’ Association
440.746.1500
Expanded Slate of Ride-N-Drives Announced for 2011
Cleveland, OH (December 21, 2010) — The excitement continues to build for the Cleveland Auto Show, presented by AutoTrader.com, with the announcement of an expanded slate of interactive Ride-N-Drives for the 2011 Show.
“With the huge amount of space afforded by the I-X Center, we are easily able to accommodate our exhibitor’s requests for interactive Ride-N-Drives,” says Bill Burke, of the Spitzer Auto Group and chairman of the 2011 Cleveland Auto Show. “There is simply no better way to properly evaluate a vehicle than sitting in it and taking it out for a drive.”
The 2011 Cleveland Auto Show welcomes back Jeep’s indoor ride event. Other confirmed outdoor Ride-N-Drives will be sponsored by General Motors, Kia and Subaru, although the list is by no means complete.
“We do expect there to be a few others as well,” says Louis A. Vitantonio, Jr., president of the Cleveland Auto Show. “We expect to have a complete list of the vehicles available for the Ride-N-Drives in the coming weeks. But we’re still way ahead of last year.”
The Jeep® brand’s indoor ride experience called the “Jeep Rocks & Road Tour,” features an obstacle course that demonstrates Jeep Trail Rated® capabilities.
“We have created the ‘Jeep Rocks & Road Tour’ to provide our current and potential customers with an adventurous experience that is exclusive to the Jeep brand,” says Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “This tour provides an ideal venue to experience the countless features and legendary capability offered in the all-new 2011 Jeep Grand Cherokee, as well as the other vehicles in the Jeep brand family.”
The “Jeep Rocks & Road Tour” course consists of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. The course includes elements that demonstrate the Trail Rated capabilities of Jeep vehicles for articulation, ground clearance, maneuverability and traction.
Jeep brand vehicles will be on hand for participants to ride along in as passengers. Trained instructors will drive participants over the variety of surfaces on the courses, affording attendees the opportunity to learn about navigating off-road challenges, such as steep grades, rocky trails and log crossings, under the guidance of trained instructors.
The return of the Jeep Rocks & Road Tour is just one indication of the renewed enthusiasm seen on the auto show circuit this year.
“As the fifth largest auto show in the nation, the Cleveland Auto Show always gets the premier concepts, production vehicles, and interactive displays,” says Louis A. Vitantonio, president of the Show. “Combine that with a full slate of celebrity appearances and family fun events and it’s easy to see why the Cleveland Auto Show is such an important and affordable entertainment venue for all of Northeast Ohio.”
About the Cleveland Auto Show
The Cleveland Auto Show, presented by AutoTrader.com, marks the start of the spring selling season in Northeast Ohio. This year’s show runs from February 26th through March 6th, 2011. Featuring concept, pre- production and production vehicles from the world’s auto manufacturers, the show is held annually at the I-X Center with nearly 1.2 million square feet of exhibits, with free parking compliments of your new motor vehicle dealer. The Show also features an array of entertainment including sports celebrity appearances from the Browns, Cavs and OSU and NASCAR. The Cleveland Auto Show is a consumer show and a favorite family tradition since 1903. Buy tickets online at www.clevelandautoshow.com.
About the GCADA
The Greater Cleveland Automobile Dealers' Association (GCADA) has served the retail-automobile industry and community with integrity and distinction since 1903. Today, located in Brecksville, Ohio, GCADA represents 240 franchised motor vehicle dealers, which includes new-car, truck, motorcycle and RV dealers in a 21-county region of northern Ohio along the Lake Erie shore and beyond. More information on the GCADA can be found at www.gcada.org.
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