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Greater Cleveland Automobile Dealers’ Association
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Toyota’s Corolla Furia
Concept Slated for Cleveland Auto Show
Cleveland, OH (February 13, 2013) – One of the most significant introductions in the auto industry this year will make its Ohio debut at the Cleveland Auto Show, presented by AutoTrader.com, when it opens its doors next Saturday, Feb 23. The Toyota Corolla Furia Concept is expected at this year’s Show.
“While it is being identified as a concept by Toyota, the term ‘concept’ is actually really something of a misnomer today,” says Louis A. Vitantonio, president of the Cleveland Auto Show. “Nowadays, concept vehicles from manufacturers are few and far between. What you are now seeing are pre-production vehicles being shown to the public that will ultimately make it to the showrooms and be available to buy within 12 to 18 months of their release on the auto show circuit.”
That’s certainly the case with the new Furia.
This exciting compact sedan hints at the styling cues consumers can expect to see on the next-generation Corolla. The concept represents an exterior styling study by Toyota designers, and it builds on the brand’s product development priority to include more dramatic, expressively designed vehicles.
“The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future,” said Bill Fay, group vice president and general manager of the Toyota Division. “It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.”
The Furia is designed around a theme of “Iconic Dynamism,” which uses pure and simple surface elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch alloy wheels pushed to the vehicle’s corners with short overhangs to help emphasize its long wheelbase.
The Corolla Furia design includes a swept windshield, with a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia’s impactful exterior. Carbon fiber accents adorn the Corolla Furia Concept’s wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds, to add a sense of modern athleticism.
The Furia is just one of several new concept/pre-production vehicles being shown at the Cleveland Auto Show this year. There are more than 1,000 brand new models on the show floor as well. In addition to all the vehicles on the Show floor, the Cleveland Auto Show also offers a full slate of entertainment for the entire family
The Cleveland Auto Show opens its doors to the public at the I-X Center on Saturday, Feb. 23, and runs through Sunday March 3, 2013. The show runs from 11 a.m. to 10 p.m. Monday through Saturday, and from 11 a.m. to 8 p.m. on Sundays.
Tickets are $12.50 for adults and $10.50 for seniors and pre-teens. Children six and under get in free. Parking is free for the duration of the show, courtesy of your franchised new motor vehicle dealers.
If you would like more information on the Cleveland Auto Show, or if you would like to purchase e-tickets online with no convenience charge courtesy of Huntington Bank, head to www.clevelandautoshow.com, and click on “Buy Tickets”.
About the Cleveland Auto Show
The Cleveland Auto Show, presented by AutoTrader.com, marks the start of the spring selling season in Northeast Ohio. Featuring concept, pre- production and production vehicles from the world’s auto manufacturers, the show is held annually at the I-X Center with nearly 1.2 million square feet of exhibits. The Show also features an array of entertainment including sports celebrity appearances from the Browns, Cavs, OSU and NASCAR. The Cleveland Auto Show is a consumer show and a favorite family tradition since 1903.
About the GCADA
The Greater Cleveland Automobile Dealers' Association (GCADA) has served the retail-automobile industry and community with integrity and distinction since 1903. Today, located in Brecksville, Ohio, GCADA represents 250 franchised motor vehicle dealers, which includes new-car, truck, motorcycle and RV dealers in a 21-county region of northern Ohio along the Lake Erie shore and beyond. More information on the GCADA can be found at www.gcada.org.
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