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News & Updates

News Release: Truck and SUV Sales Continue to Keep New Vehicle Sales on Track
August 10, 2015

News Release: Truck and SUV Sales Continue to Keep New Vehicle Sales on Track

NEWS RELEASE

FOR IMMEDIATE RELEASE

MEDIA CONTACT:
Sara Panza
Greater Cleveland Automobile Dealers’ Association
440.746.1500 

 

Truck and SUV Sales Continue to
Keep New Vehicle Sales on Track

 

Cleveland, OH (August 10, 2015) –  In what has become a solid market trend this summer, sales of trucks and SUVs kept total new vehicles sales on track in July, ringing up an increase of more than 15 percent over July of 2014. According to figures released by the Greater Cleveland Automobile Dealers’ Association (GCADA), franchised new car dealers across Northern Ohio sold 7,929 trucks and SUVs last month compared to 6,888 trucks and SUVs in July of 2014.

 

As with June, new car sales took a hit, declining just over seven percent for the month. Total new vehicle sales were off 0.74 percent for the month of July, but are still up 0.43 percent for the year to date — essentially flat with last year’s pace.

 

“In terms of the overall market, we are hitting a plateau,” says Louis A. Vitantonio, president of the GCADA. “We are still predicting a slight increase for overall sales of new vehicles for the year, with trucks and SUVs gaining a slightly larger share of the market.”

 

While sales of trucks and SUVs are on the increase due to more favorable fuel prices and the increased features and amenities found on larger vehicles, cars still make up the lion’s share of the overall market. In July, franchised new car dealers sold 15,832 cars compared to the 7,929 trucks and SUVs mentioned earlier.

 

In terms of overall brand sales, the gap between number one Ford and number two Chevy is narrowing. Chevy dealers sold 3,610 vehicles in July, just 241 vehicles less than Ford. The competition between numbers three and four was even tighter, with third-place Honda selling 2,130 vehicles in the month, just ten more than its offshore rival Toyota. Three brands enjoyed a strong month, led by Smart with a 50 percent increase, Jeep with a 29.58 percent increase and Mitsubishi with a 24.82 percent increase when comparing last month’s sales against July of 2014.

 

15 Brands Up in July (‘15 v. ‘14)
The following brands posted sales increases in July of 2015 versus July of 2014: Acura, Chevrolet, Chrysler, GMC, Honda, Jeep, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Smart, Subaru, Toyota, Volkswagen and Volvo.

 

16 Brands Up Year-To-Date (’15 v. ’14)
The following brands have posted sales increases year-to-date through July of 2015: Acura, BMW, Chevrolet, Chrysler, GMC, Honda, Jaguar, Jeep, Lincoln, Mercedes-Benz, Mini, Nissan, Porsche, Ram, Subaru and Volvo.

 

New-car and truck sales in Northern Ohio
July ‘15 / July ‘14 & YTD

  July '15 July '14 July % Chg.

YTD
July '15

YTD
July '14
YTD
July % Chg.
ACURA 190 161 18.01% 1210 1026 17.93%
AUDI 166 189 -12.17% 1022 1023 -0.10%
BMW 255 310 -17.74% 1862 1840 1.20%
BUICK 543 610 -10.98% 3190 3617 -11.81%
CADILLAC 212 333 -36.34% 1352 2061 -34.40%
CHEVROLET 3610 3592 0.50% 21296 20695 2.90%
CHRYSLER 535 489 9.41% 3349 3029 10.56%
DODGE 523 944 -44.60% 4104 5454 -24.75%
FIAT 18 30 -40.00% 155 212 -26.89%
FORD 3851 3909 -1.48% 24355 25113 -3.02%
FREIGHTLINER 130 58 124.14% 357 311 14.79%
GMC 891 850 4.82% 5953 5336 11.56%
HINO 8 7 14.29% 42 33 27.27%
HONDA 2130 2097 1.57% 12418 12293 1.02%
HYUNDAI 991 1032 -3.97% 5815 6408 -9.25%
INFINITI 138 153 -9.80% 896 963 -6.96%
INTERNATIONAL 57 140 -59.29% 459 484 -5.17%
ISUZU 17 16 6.25% 107 76 40.79%
JAGUAR 11 13 -15.38% 76 66 15.15%
JEEP 1463 1129 29.58% 8415 7012 20.01%
KENWORTH 37 15 146.67% 271 120 125.83%
KIA 1315 1374 -4.29% 7860 7903 -0.54%
LAND ROVER 38 39 -2.56% 279 290 -3.79%
LEXUS 210 279 -24.73% 1425 1462 -2.53%
LINCOLN 197 189 4.23% 1332 1085 22.76%
LOTUS 0 1 -100.00% 0 2 -100.00%
MACK 7 8 -12.50% 110 37 197.30%
MASERATI 8 13 -38.46% 41 136 -69.85%
MAZDA 409 520 -21.35% 3017 3058 -1.34%
MERCEDES BENZ 326 317 2.84% 1977 1975 0.10%
MINI 45 48 -6.25% 307 208 47.60%
MISCELLANEOUS 20 15 33.33% 160 116 37.93%
MITSUBISHI 171 137 24.82% 930 1061 -12.35%
NISSAN 1253 1151 8.86% 7645 7204 6.12%
PETERBILT 66 26 153.85% 250 231 8.23%
PORSCHE 48 60 -20.00% 344 324 6.17%
RAM 412 462 -10.82% 2878 2546 13.04%
SMART 9 6 50.00% 43 48 -10.42%
SUBARU 804 748 7.49% 5535 4726 17.12%
TOYOTA 2120 1976 7.29% 11644 12120 -3.93%
UD 0 0 0.00% 0 0 0.00%
VOLKSWAGEN 459 428 7.24% 2681 2875 -6.75%
VOLVO 66 63 4.76% 360 336 7.14%
WESTERN STAR 2 2 0.00% 37 20 85.00%
Total Cars and Trucks 23,761 23,939 -0.74% 145,559 144,935 0.43%

 

Retail sales figures are based on vehicle registration reports from the Ohio Bureau of Motor Vehicles.  Vehicle sales data includes the counties of: Ashland, Ashtabula, Carroll, Columbiana, Coshocton, Cuyahoga, Erie, Geauga, Holmes, Huron, Lake, Lorain, Mahoning, Medina, Portage, Richland, Stark, Summit, Trumbull, Tuscarawas and Wayne.

 

 

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