FOR IMMEDIATE RELEASE
Cleveland, OH – Area franchised new motor vehicle dealers sold 18,628 new motor vehicles last month, according to data released today by the Greater Cleveland Automobile Dealers’ Association (GCADA). When compared to May last year, sales are down by 3.97 percent.
“We are seeing the effect of economic uncertainty on new vehicle sales in the region,” says Louis A. Vitantonio, president of the GCADA. “With affordability being a significant factor in both new and used car purchases, consumers are opting to invest in repairs to their current vehicles or turning to leasing, which has become an even more popular option.”
Year to date sales of 91,008 represent a 5.93 percent decrease for 2026, compared to the same timeframe last year. Used vehicle sales so far this year have also slowed, off by 1.49 percent compared to figures from 2025.
While Chevrolet remains Northern Ohio’s best-selling brand with 2,509 sales last month, others have changed position on the leaderboard. Honda moved into second place selling of 1,997 new vehicles in May, ahead of Ford’s 1,975 sales. Rounding out the top five are Kia with 1,771 and Toyota with 1,515.
New-car and truck sales in Northern Ohio
May ‘26 / May ‘25 & YTD
|
|
May ‘26
|
May ‘25
|
YTD
May ‘26
|
YTD
May ‘25
|
May Chg.
|
YTD
May Chg.
|
|
ACURA
|
120
|
133
|
565
|
527
|
-9.77%
|
7.21%
|
|
ALFA ROMEO
|
9
|
5
|
43
|
53
|
80.00%
|
-18.87%
|
|
ASTON MARTIN
|
5
|
1
|
17
|
6
|
400.00%
|
183.33%
|
|
AUDI
|
115
|
78
|
452
|
537
|
47.44%
|
-15.83%
|
|
BENTLEY
|
2
|
2
|
16
|
12
|
0.00%
|
33.33%
|
|
BMW
|
194
|
205
|
1129
|
1138
|
-5.37%
|
-0.79%
|
|
BUICK
|
453
|
642
|
2155
|
3382
|
-29.44%
|
-36.28%
|
|
CADILLAC
|
182
|
306
|
915
|
1413
|
-40.52%
|
-35.24%
|
|
CHEVROLET
|
2509
|
2597
|
12,287
|
13,855
|
-3.39%
|
-11.32%
|
|
CHRYSLER
|
76
|
64
|
349
|
464
|
18.75%
|
-24.78%
|
|
DODGE
|
103
|
130
|
563
|
619
|
-20.77%
|
-9.05%
|
|
FIAT
|
0
|
2
|
2
|
18
|
-100.00%
|
-88.89%
|
|
FORD
|
1975
|
2410
|
10,182
|
11,389
|
-18.05%
|
-10.60%
|
|
FREIGHTLINER
|
70
|
92
|
392
|
526
|
-23.91%
|
-25.48%
|
|
GENESIS
|
75
|
90
|
355
|
392
|
-16.67%
|
-9.44%
|
|
GMC
|
770
|
702
|
3849
|
3557
|
9.69%
|
8.21%
|
|
HINO
|
1
|
2
|
17
|
7
|
-50.00%
|
142.86%
|
|
HONDA
|
1997
|
1851
|
9204
|
8899
|
7.89%
|
3.43%
|
|
HYUNDAI
|
1008
|
1023
|
4935
|
4994
|
-1.47%
|
-1.18%
|
|
INFINITI
|
19
|
53
|
145
|
170
|
-64.15%
|
-14.71%
|
|
INTERNATIONAL
|
42
|
33
|
305
|
209
|
27.27%
|
45.93%
|
|
ISUZU
|
14
|
21
|
54
|
71
|
-33.33%
|
-23.94%
|
|
JAGUAR
|
5
|
4
|
29
|
28
|
25.00%
|
3.57%
|
|
JEEP
|
721
|
907
|
4397
|
4796
|
-20.51%
|
-8.32%
|
|
KENWORTH
|
38
|
31
|
191
|
204
|
22.58%
|
-6.37%
|
|
KIA
|
1771
|
1718
|
8132
|
8100
|
3.08%
|
0.40%
|
|
LAND ROVER
|
46
|
51
|
258
|
305
|
-9.80%
|
-15.41%
|
|
LEXUS
|
222
|
290
|
1117
|
1157
|
-23.45%
|
-3.46%
|
|
LINCOLN
|
187
|
230
|
862
|
969
|
-18.70%
|
-11.04%
|
|
MACK
|
23
|
14
|
97
|
86
|
64.29%
|
12.79%
|
|
MASERATI
|
0
|
2
|
4
|
6
|
-100.00%
|
-33.33%
|
|
MAZDA
|
464
|
472
|
2309
|
2478
|
-1.69%
|
-6.82%
|
|
MERCEDES-BENZ
|
238
|
237
|
1136
|
1276
|
0.42%
|
-10.97%
|
|
MINI
|
16
|
21
|
70
|
103
|
-23.81%
|
-32.04%
|
|
MISCELLANEOUS
|
1
|
8
|
24
|
28
|
-87.50%
|
-14.29%
|
|
MITSUBISHI
|
61
|
99
|
280
|
537
|
-38.38%
|
-47.86%
|
|
NISSAN
|
767
|
633
|
3732
|
3041
|
21.17%
|
22.72%
|
|
PETERBILT
|
117
|
89
|
396
|
471
|
31.46%
|
-15.92%
|
|
PORSCHE
|
59
|
63
|
236
|
292
|
-6.35%
|
-19.18%
|
|
RAM
|
649
|
678
|
3554
|
3663
|
-4.28%
|
-2.98%
|
|
ROLLS-ROYCE
|
0
|
2
|
8
|
6
|
-100.00%
|
33.33%
|
|
SUBARU
|
1143
|
1036
|
5298
|
5698
|
10.33%
|
-7.02%
|
|
TESLA
|
304
|
214
|
1059
|
1126
|
42.06%
|
-5.95%
|
|
TOYOTA
|
1515
|
1626
|
7343
|
7268
|
-6.83%
|
1.03%
|
|
VOLKSWAGEN
|
438
|
418
|
2142
|
2315
|
4.78%
|
-7.47%
|
|
VOLVO
|
89
|
107
|
355
|
516
|
-16.82%
|
-31.20%
|
|
WESTERN STAR
|
15
|
6
|
48
|
34
|
150.00%
|
41.18%
|
|
Total Cars and Trucks
|
18,628
|
19,398
|
91,008
|
96,741
|
-3.97%
|
-5.93%
|
Retail sales figures are based on vehicle registration reports from the Ohio Bureau of Motor Vehicles. Vehicle sales data includes all dealers in these 21 counties: Ashland, Ashtabula, Carroll, Columbiana, Coshocton, Cuyahoga, Erie, Geauga, Holmes, Huron, Lake, Lorain, Mahoning, Medina, Portage, Richland, Stark, Summit, Trumbull, Tuscarawas and Wayne.
About the GCADA
The Greater Cleveland Automobile Dealers' Association (GCADA) has served the retail automobile industry and community with integrity and distinction since 1915. Today, located in Broadview Heights, GCADA represents over 280 franchised motor vehicle dealers, which include new-car, truck, motorcycle and RV dealers in 32 Ohio counties along the Lake Erie shore and beyond. More information on the GCADA can be found at www.gcada.org.
MEDIA CONTACT:
Sara Panza, 440-746-1500
