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News & Updates

New Vehicle Sales Off in March, But Still Up Year-To-Date
April 11, 2012

New Vehicle Sales Off in March, But Still Up Year-To-Date

NEWS RELEASE

FOR IMMEDIATE RELEASE

MEDIA CONTACT:

Sara Panza

Greater Cleveland Automobile Dealers’ Association

440.746.1500

New Vehicle Sales Off in March, But Still Up Year-To-Date

Cleveland, OH (April 11, 2012) Sales of new cars and trucks dipped slightly in March of 2012, when comparing the month against the same time period a year prior. Franchised new car and light truck dealers sold 19,625 vehicles in March of 2012 versus 20,449 in 2011, a decrease of four percent, according to figures released today by the Greater Cleveland Automobile Dealers’ Association (GCADA).

“Any time you go up against figures like we generated last year, you are bound to have some numbers that don’t meet last season’s monthly numbers,” said Louis A. Vitantonio, president of the GCADA. “The new vehicle market across the nation remains strong. And with the strong start we have had with April sales locally, we’re confident that the market will continue to grow this year.”

In March of 2011, franchised new vehicle dealers sold 33.33 percent more vehicles than they sold in March of 2010, when sales amounted to 15,351 units. March of 2012 is still an improvement over 2010 by more than 27 percent.

There were some bright spots in the numbers released today by the GCADA. Truck sales in March continued to grow, registering an almost seven percent gain over March of 2011. For the year-to-date, sales of light cars and trucks are up 1.81 percent.

A total of 13 brands posted sales increases for the month when comparing figures to the same period last year. Ford led the way with 3,520 vehicles sold, a decrease of 1.7 percent over March of 2011, but still 989 vehicles more than were sold in February of this year. Chevrolet came in second with 2,994 vehicles sold. Toyota edged out Honda for third with 1,669 vehicles sold in March of this year versus 1,662 for Honda during the same time frame.

Chrysler, Dodge and Jeep continued their strong double-digit growth; Chrysler growing by 58 percent, Dodge growing by 23 percent, and Jeep growing by almost 24 percent for the month.

13 Brands Up in March (‘12 v. ‘11)

The following 13 brands posted sales increases in March 2012 versus March 2011: Chrysler, Dodge, Fiat, Jaguar, Jeep, Kia, Land Rover, Lotus, Mercedes-Benz, Nissan, Smart, Subaru and Volkswagen.

16 Brands Up for the Year to Date

The following 16 brand posted sales increases for the year to date versus the same period in 2011: Chrysler, Dodge, Fiat, Ford, Jeep, Kia, Land Rover, Lincoln, Lotus, Mercedes-Benz, Mini, Mitsubishi, Nissan, Smart, Subaru, and Volkswagen.

New-car and truck sales in Northern Ohio

March ‘12 / March ’11 & YTD 

 

March 12

March 11

March % Chg.

YTD March 12

YTD March 11

YTD March % Chg.

ACURA

141

160

-11.88%

347

422

-17.77%

AUDI

94

110

-14.55%

274

301

-8.97%

BMW

203

204

-0.49%

603

560

7.68%

BUICK

420

502

-16.33%

965

1275

-24.31%

CADILLAC

254

355

-28.45%

685

1024

-33.11%

CHEVROLET

2994

3703

-19.15%

7248

8692

-16.61%

CHRYSLER

602

381

58.01%

1317

831

58.48%

DODGE

957

777

23.17%

2185

1756

24.43%

FIAT

37

0

0.00%

74

0

0.00%

FORD

3520

3581

-1.70%

8874

8256

7.49%

FREIGHTLINER

41

26

57.69%

77

45

71.11%

GMC

626

680

-7.94%

1510

1710

-11.70%

HINO

4

2

100.00%

13

7

85.71%

HONDA

1662

1977

-15.93%

4131

4501

-8.22%

HYUNDAI

913

936

-2.46%

2083

2112

-1.37%

INFINITI

80

113

-29.20%

238

279

-14.70%

INTERNATIONAL

107

23

365.22%

239

127

88.19%

ISUZU

12

1

1100.00%

28

10

180.00%

JAGUAR

5

3

66.67%

12

13

-7.69%

JEEP

669

540

23.89%

1886

1248

51.12%

KENWORTH

10

6

66.67%

59

29

103.45%

KIA

1338

1167

14.65%

3306

2484

33.09%

LAND ROVER

26

23

13.04%

79

66

19.70%

LEXUS

120

190

-36.84%

368

555

-33.69%

LINCOLN

156

184

-15.22%

443

409

8.31%

LOTUS

3

1

200.00%

4

3

33.33%

MACK

29

18

61.11%

64

61

4.92%

MAZDA

386

424

-8.96%

867

918

-5.56%

MERCEDES BENZ

208

204

1.96%

602

583

3.26%

MERCURY

1

3

-66.67%

1

28

-96.43%

MINI

34

41

-17.07%

93

74

25.68%

MISCELLANEOUS

13

4

225.00%

36

14

157.14%

MITSUBISHI

117

138

-15.22%

372

312

19.23%

NISSAN

1139

1115

2.15%

2559

2446

4.62%

PETERBILT

4

14

-71.43%

29

27

7.41%

PORSCHE

21

29

-27.59%

64

85

-24.71%

SAAB

6

33

-81.82%

92

93

-1.08%

SMART

22

4

450.00%

32

12

166.67%

STERLING

0

0

0.00%

0

0

0.00%

SUBARU

545

486

12.14%

1600

1202

33.11%

SUZUKI

6

12

-50.00%

23

29

-20.69%

TOYOTA

1669

1896

-11.97%

4078

4287

-4.88%

UD

1

1

0.00%

1

2

-50.00%

VOLKSWAGEN

392

324

20.99%

1059

837

26.52%

VOLVO

38

55

-30.91%

102

125

-18.40%

WESTERN STAR

0

3

-100.00%

1

5

-80.00%

Total Cars & Trucks

19625

20449

-4.03%

48723

47855

1.81%

 

Retail sales figures are based on vehicle registration reports from the Ohio Bureau of Motor Vehicles.  Vehicle sales data includes the counties of: Ashland, Ashtabula, Carroll, Columbiana, Coshocton, Cuyahoga, Erie, Geauga, Holmes, Huron, Lake, Lorain, Mahoning, Medina, Portage, Richland, Stark, Summit, Trumbull, Tuscarawas and Wayne.

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