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News & Updates

News Release: Weather Does Not Deter Northern Ohio Automotive Customers
March 14, 2014

News Release: Weather Does Not Deter Northern Ohio Automotive Customers

NEWS RELEASE

FOR IMMEDIATE RELEASE 

MEDIA CONTACT:
Sara Panza
Greater Cleveland Automobile Dealers’ Association
440.746.1500

 

Weather Does Not Detour
Northern Ohio Automotive Consumers
 

Cleveland, OH (March 14, 2014) –  Adverse weather did not detour Northern Ohio consumers from buying vehicles in February, with sales of cars and light trucks growing more than two percent for the month, according to figures released today by the Greater Cleveland Automobile Dealers’ Association (GCADA).

“While weather did play a role in keeping numbers from growing as much as we anticipated, it was still a strong month overall for auto dealers in Northern Ohio, which is good news for our local economy,” said Louis A. Vitantonio, president of the GCADA. “With the excitement generated by the recent Cleveland Auto Show and increased manufacturer incentives available at our member dealers, we expect March to be a very strong month as well.”

Franchised new vehicle dealers sold a total of 13,608 cars and light trucks in February of this year, compared to 13,332 sold in February of 2013, an increase of 2.07 percent. For the year to date, new vehicle dealers have sold 32,661 vehicles, an increase of 2.75 percent over the same time period a year ago.

Despite having a slightly lower February of 2014 versus the same month a year prior, Ford continued to be Northern Ohio’s largest selling brand, selling 2,540 vehicles to Chevrolet’s 1,951. Honda came in third, selling 1,011 vehicles to fourth place Toyota’s 965.

Not too surprisingly, brands that sold four-wheel and all-wheel drive vehicles performed very well in February. Jeep saw a sales increase of almost 48 percent over February of 2013, while Land Rover rang up an increase of over 27 percent. Subaru also saw a sales increase of over 22 percent when comparing February of 2014 with February of 2013.

Congratulations to Lincoln, which posted an increase of over 88 percent in February of 2014 over the same month a year prior.

15 Brands Up in February (‘14 v. ‘13)
The following brands posted sales increases in February of 2014 versus February of 2013: BMW, Dodge, Fiat, GMC, Infiniti, Jaguar, Jeep, Land Rover, Lincoln, Mazda, Mini, Mitsubishi, Nissan, Subaru and Volkswagen.

17 Brands Up Year-to-Date Through February 2014
The following brands posted sales increases for the year-to-date: Acura, BMW, Dodge, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Land Rover, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Smart, Subaru and Toyota.


New-car and truck sales in Northern Ohio
February ‘14 / February ‘13 & YTD 

 

February 14

February 13

February % Chg.

YTD
February 14

YTD
February 13

YTD
February % Chg.

ACURA

93

94

-1.06%

240

234

2.56%

AUDI

86

86

0.00%

206

225

-8.44%

BMW

138

112

23.21%

407

401

1.50%

BUICK

322

340

-5.29%

752

812

-7.39%

CADILLAC

204

223

-8.52%

535

544

-1.65%

CHEVROLET

1951

2044

-4.55%

4563

4657

-2.02%

CHRYSLER

313

419

-25.30%

707

897

-21.18%

DODGE

700

604

15.89%

1538

1447

6.29%

FIAT

25

22

13.64%

36

40

-10.00%

FORD

2540

2704

-6.07%

5938

6148

-3.42%

FREIGHTLINER

36

20

80.00%

76

80

-5.00%

GMC

533

517

3.09%

1250

1220

2.46%

HINO

2

2

0.00%

6

3

100.00%

HONDA

1011

1040

-2.79%

2614

2567

1.83%

HYUNDAI

547

602

-9.14%

1410

1368

3.07%

INFINITI

81

62

30.65%

239

147

62.59%

INTERNATIONAL

119

39

205.13%

172

79

117.72%

ISUZU

12

15

-20.00%

31

28

10.71%

JAGUAR

7

5

40.00%

18

11

63.64%

JEEP

738

499

47.90%

1694

1243

36.28%

KENWORTH

10

5

100.00%

22

28

-21.43%

KIA

608

658

-7.60%

1592

1602

-0.62%

LAND ROVER

37

29

27.59%

101

68

48.53%

LEXUS

81

97

-16.49%

318

338

-5.92%

LINCOLN

98

52

88.46%

248

145

71.03%

LOTUS

0

0

0.00%

0

0

0.00%

MACK

1

7

-85.71%

4

19

-78.95%

MASERATI

8

0

0.00%

25

0

0.00%

MAZDA

265

262

1.15%

627

659

-4.86%

MERCEDES BENZ

174

180

-3.33%

549

462

18.83%

MINI

19

10

90.00%

33

38

-13.16%

MISCELLANEOUS

8

17

-52.94%

27

24

12.50%

MITSUBISHI

105

76

38.16%

250

171

46.20%

NISSAN

866

580

49.31%

1717

1334

28.71%

PETERBILT

47

32

46.88%

78

76

2.63%

PORSCHE

27

36

-25.00%

69

76

-9.21%

SMART

5

5

0.00%

12

9

33.33%

SUBARU

499

409

22.00%

1129

1087

3.86%

SUZUKI

0

6

-100.00%

0

10

-100.00%

TOYOTA

965

1081

-10.73%

2602

2559

1.68%

UD

0

0

0.00%

0

4

-100.00%

VOLKSWAGEN

305

303

0.66%

740

817

-9.42%

VOLVO

22

37

-40.54%

83

102

-18.63%

WESTERN STAR

0

1

-100.00%

3

8

-62.50%

Total Cars and Trucks

13608

13332

2.07%

32661

31787

2.75% 

Retail sales figures are based on vehicle registration reports from the Ohio Bureau of Motor Vehicles.  Vehicle sales data includes the counties of: Ashland, Ashtabula, Carroll, Columbiana, Coshocton, Cuyahoga, Erie, Geauga, Holmes, Huron, Lake, Lorain, Mahoning, Medina, Portage, Richland, Stark, Summit, Trumbull, Tuscarawas and Wayne.

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