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News & Updates

News Release: Weather Doesn't Slow, But Does Change New Vehicle Sales
April 14, 2014

News Release: Weather Doesn't Slow, But Does Change New Vehicle Sales

NEWS RELEASE

 

FOR IMMEDIATE RELEASE

MEDIA CONTACT:
Sara Panza
Greater Cleveland Automobile Dealers’ Association
440.746.1500

 

Weather Doesn’t Slow, But
Does Change New Vehicle Sales 

Cleveland, OH (April 14, 2014) – While new vehicle sales continued to grow in March, adverse weather did have an impact on the kinds of vehicles consumers purchased. Sales of cars and light trucks grew by almost three percent when comparing March of this year with March of 2013, according to figures released today by the Greater Cleveland Automobile Dealers’ Association (GCADA). However, truck sales, which include SUVs and other vehicles that perform better in adverse weather conditions, grew by a whopping 16.59 percent for the month and are up over 10 percent for the year.

“While the tough winter didn’t slow overall sales, it did have an impact on the kinds of vehicles consumers purchased,” says Louis A. Vitantonio, Jr., president of the GCADA. “Vehicles like trucks and SUVs that handle better in winter conditions appear to have sold much better than cars. However, we anticipate a much stronger month in April for car sales as the weather begins to turn.”

Franchised new vehicle dealers sold a total of 21,148 cars and light trucks in March of this year, compared to 20,586 sold in March of 2013, an increase of 2.73 percent. In February, franchised new vehicle dealers sold 13,608 vehicles. From February of 2014 to March of 2014, sales increased 7,540 units, a bump which is typical of business generated by the Cleveland Auto Show. For the year to date, new vehicle dealers have sold 53,809 vehicles, an increase of 2.74 percent over the same time period a year ago.

Ford continued to be the Northern Ohio’s largest selling brand, selling 3,734 vehicles to Chevrolet’s 3,290. Toyota eclipsed its offshore rival Honda, selling 1,683 vehicles to the latter’s 1,524.

As with last month, brands that sold trucks or four-wheel and all-wheel drive vehicles performed very well in March. Jeep saw a sales increase of over 47 percent over March of 2013, while the Dodge brand rang up an increase of over 22 percent.  Subaru also saw a sales increase of over 10 percent when comparing March of 2014 with March of 2013.

Lincoln continued its brand resurgence, posting an increase of over 45 percent in March of 2014 over the same month a year prior. Its sales are also up over 60 percent for the year-to-date. Infiniti is also having a breakout year, registering an increase of 88 percent in March of 2014, over the same month a year prior. Sales are up over 70 percent year-to-date.

17 Brands Up in March (‘14 v. ‘13)

The following brands posted sales increases in March of 2014 versus March of 2013: Audi, BMW, Buick, Chevrolet, Dodge, Fiat, GMC, Infiniti, Jeep, Lincoln, Mercedes-Benz, Mini, Mitsubishi, Nissan, Smart, Subaru and Toyota.

15 Brands Up Year-to-Date Through March 2014

The following brands posted sales increases for the year-to-date:  BMW, Dodge, Fiat, GMC, Infiniti, Jaguar, Jeep, Land Rover, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Smart, Subaru and Toyota.

 

New-car and truck sales in Northern Ohio
March ‘14 / March ‘13 & YTD
 

 

March 14

March 13

March % Chg.

YTD
March 14

YTD
March 13

YTD
March % Chg.

ACURA

162

188

-13.83%

402

422

-4.74%

AUDI

107

99

8.08%

313

324

-3.40%

BMW

237

221

7.24%

644

622

3.54%

BUICK

551

539

2.23%

1303

1351

-3.55%

CADILLAC

281

305

-7.87%

816

849

-3.89%

CHEVROLET

3290

3269

0.64%

7853

7926

-0.92%

CHRYSLER

593

599

-1.00%

1300

1496

-13.10%

DODGE

1236

1012

22.13%

2774

2459

12.81%

FIAT

33

26

26.92%

69

66

4.55%

FORD

3734

3797

-1.66%

9672

9945

-2.75%

FREIGHTLINER

48

40

20.00%

124

120

3.33%

GMC

897

749

19.76%

2147

1969

9.04%

HINO

2

4

-50.00%

8

7

14.29%

HONDA

1524

1632

-6.62%

4138

4199

-1.45%

HYUNDAI

868

991

-12.41%

2278

2359

-3.43%

INFINITI

126

67

88.06%

365

214

70.56%

INTERNATIONAL

53

54

-1.85%

225

133

69.17%

ISUZU

4

7

-42.86%

35

35

0.00%

JAGUAR

3

9

-66.67%

21

20

5.00%

JEEP

1016

691

47.03%

2710

1934

40.12%

KENWORTH

29

18

61.11%

51

46

10.87%

KIA

1103

1194

-7.62%

2695

2796

-3.61%

LAND ROVER

28

33

-15.15%

129

101

27.72%

LEXUS

155

170

-8.82%

473

508

-6.89%

LINCOLN

144

99

45.45%

392

244

60.66%

LOTUS

0

1

-100.00%

0

1

-100.00%

MACK

3

23

-86.96%

7

42

-83.33%

MASERATI

21

0

0.00%

46

0

0.00%

MAZDA

471

486

-3.09%

1098

1145

-4.10%

MERCEDES BENZ

241

174

38.51%

790

636

24.21%

MINI

27

23

17.39%

60

61

-1.64%

MISCELLANEOUS

20

11

81.82%

47

35

34.29%

MITSUBISHI

167

105

59.05%

417

276

51.09%

NISSAN

1186

1129

5.05%

2903

2463

17.86%

PETERBILT

12

42

-71.43%

90

118

-23.73%

PORSCHE

38

39

-2.56%

107

115

-6.96%

SMART

10

7

42.86%

22

16

37.50%

SUBARU

663

602

10.13%

1792

1689

6.10%

SUZUKI

0

5

-100.00%

0

15

-100.00%

TOYOTA

1683

1632

3.13%

4285

4191

2.24%

UD

0

0

0.00%

0

4

-100.00%

VOLKSWAGEN

351

431

-18.56%

1091

1248

-12.58%

VOLVO

30

61

-50.82%

113

163

-30.67%

WESTERN STAR

1

2

-50.00%

4

10

-60.00%

Total Cars and Trucks

21,148

20,586

2.73%

53,809

52,373

2.74%

Retail sales figures are based on vehicle registration reports from the Ohio Bureau of Motor Vehicles.  Vehicle sales data includes the counties of: Ashland, Ashtabula, Carroll, Columbiana, Coshocton, Cuyahoga, Erie, Geauga, Holmes, Huron, Lake, Lorain, Mahoning, Medina, Portage, Richland, Stark, Summit, Trumbull, Tuscarawas and Wayne.

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