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News & Updates

News Release: Despite Record Winter Weather, New Vehicle Sales Grow in February
March 10, 2015

News Release: Despite Record Winter Weather, New Vehicle Sales Grow in February

NEWS RELEASE 

 

FOR IMMEDIATE RELEASE

MEDIA CONTACT:
Sara Panza
Greater Cleveland Automobile Dealers’ Association
440.746.1500

 

Despite Record Winter Weather
New Vehicle Sales Grow In February

 

Cleveland, OH (March 11, 2015) –  Despite record setting frigid temperatures in February, new vehicles sales continued to grow across Northern Ohio in February, with franchised new vehicle dealers selling 13,791 in the month, an increase of 1.34 percent when comparing February of 2015 with the same month a year prior. For the first two months of this year, sales are .92 percent ahead of last year, according to figures released today by the Greater Cleveland Automobile Dealers’ Association (GCADA).

 

“With the adverse weather we experienced in February, many dealers were expecting an off month,” said Louis A. Vitantonio, president of the GCADA. “However, our sales continued to climb, albeit slightly, over last year’s pace. Several market factors are contributing to our growth this year, including serious demand in the market, an improving economy, lower overall fuel prices, and the better availability of financing.

 

“In addition, we also anticipate that the Cleveland Auto Show will provide a nice bump to new vehicle sales in March to kick off the spring selling season.”

 

Truck sales drove the industry, with new vehicle dealers reporting a 12.1 percent in February of 2015 over February of 2014. For the year-to-date, truck sales are up almost 9 percent.

 

Ford took home the honors as Northern Ohio’s best-selling brand, ringing up sales of 2,408 vehicles this February. Chevrolet was right behind the Blue Oval, tallying 1,912 vehicles sold in the month. Honda had an excellent month to finish in third, selling 1, 135 vehicles in February an increase of 12.27 percent over the same month in 2014. Toyota came in fourth, but also enjoyed double-digit growth in the month registering a sales increase of 10.26 percent. 

 

Acura, BMW, GMC, Jaguar, Jeep, Lexus, Mini, Porsche, Subaru and Volvo each enjoyed strong double-digit growth last month over February of 2014.

 

17 Brands Up in February (‘15 v. ‘14)
The following brands posted sales increases in February of 2015 versus February of 2014: Acura, Audi, BMW, Chrysler, Dodge, GMC, Honda, Jaguar, Jeep, Kia, Lexus, Mini, Porsche, Subaru, Toyota, Volkswagen and Volvo.

16 Brands Up Year-To-Date (’15 v. ’14)
The following brands have posted sales increases year-to-date through February of 2014: Acura, Audi, BMW, Chevrolet, Chrysler, Dodge, GMC, Honda, Jaguar, Jeep, Lexus, Lincoln, Mini, Nissan, Porsche and Subaru.

 

New-car and truck sales in Northern Ohio
Feb ‘15 / Feb ‘14 & YTD

 

 

Feb 15

Feb 14

Feb

% Chg.

YTD

Feb 15

YTD

Feb 14

YTD

Feb % Chg.

ACURA

114

93

22.58%

282

240

17.50%

AUDI

94

86

9.30%

253

206

22.82%

BMW

166

138

20.29%

533

407

30.96%

BUICK

249

322

-22.67%

660

752

-12.23%

CADILLAC

118

204

-42.16%

351

535

-34.39%

CHEVROLET

1912

1951

-2.00%

4701

4563

3.02%

CHRYSLER

321

313

2.56%

735

707

3.96%

DODGE

744

700

6.29%

1737

1538

12.94%

FIAT

9

25

-64.00%

24

36

-33.33%

FORD

2408

2540

-5.20%

5557

5938

-6.42%

FREIGHTLINER

58

36

61.11%

86

76

13.16%

GMC

647

533

21.39%

1537

1250

22.96%

HINO

9

2

350.00%

17

6

183.33%

HONDA

1135

1011

12.27%

2672

2614

2.22%

HYUNDAI

513

547

-6.22%

1294

1410

-8.23%

INFINITI

72

81

-11.11%

238

239

-0.42%

INTERNATIONAL

70

119

-41.18%

138

172

-19.77%

ISUZU

8

12

-33.33%

30

31

-3.23%

JAGUAR

10

7

42.86%

22

18

22.22%

JEEP

849

738

15.04%

1809

1694

6.79%

KENWORTH

30

10

200.00%

63

22

186.36%

KIA

660

608

8.55%

1477

1592

-7.22%

LAND ROVER

30

37

-18.92%

73

101

-27.72%

LEXUS

136

81

67.90%

348

318

9.43%

LINCOLN

93

98

-5.10%

316

248

27.42%

LOTUS

0

0

0.00%

0

0

0.00%

MACK

5

1

400.00%

32

4

700.00%

MASERATI

1

8

-87.50%

5

25

-80.00%

MAZDA

256

265

-3.40%

596

627

-4.94%

MERCEDES BENZ

143

174

-17.82%

470

549

-14.39%

MINI

28

19

47.37%

73

33

121.21%

MISCELLANEOUS

14

8

75.00%

27

27

0.00%

MITSUBISHI

84

105

-20.00%

183

250

-26.80%

NISSAN

794

866

-8.31%

1865

1717

8.62%

PETERBILT

10

47

-78.72%

40

78

-48.72%

PORSCHE

31

27

14.81%

86

69

24.64%

SMART

4

5

-20.00%

9

12

-25.00%

SUBARU

634

499

27.05%

1365

1129

20.90%

TOYOTA

1064

965

10.26%

2571

2602

-1.19%

UD

0

0

0.00%

0

0

0.00%

VOLKSWAGEN

242

305

-20.66%

606

740

-18.11%

VOLVO

26

22

18.18%

76

83

-8.43%

WESTERN STAR

0

0

0.00%

6

3

100.00%

Total Cars and Trucks

13791

13608

1.34%

32963

32661

0.92%

 

Retail sales figures are based on vehicle registration reports from the Ohio Bureau of Motor Vehicles.  Vehicle sales data includes the counties of: Ashland, Ashtabula, Carroll, Columbiana, Coshocton, Cuyahoga, Erie, Geauga, Holmes, Huron, Lake, Lorain, Mahoning, Medina, Portage, Richland, Stark, Summit, Trumbull, Tuscarawas and Wayne.

 

# # #

 

If you no longer wish to receive email advertisements from GCADA, please call 440-746-1500, send a fax to 440-746-1504, or send an email to gcada@gcada.org and provide the following information so we can process your request: your name, the name of your company (if applicable), your email address(es), and that you do not wish to receive email advertisements from GCADA. We must process your request within 10 days.  GCADA is located at 10100 Brecksville Road, Brecksville, Ohio 44141.

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